Extinction Rebellion protest (Photo: Tolga Akmen/AFP/Getty Images)
Now is the decades of a technologically advanced society. Young people are very likely to more technologically advanced than old people. More and more people no matter how old are they are joining social media. For gaining popularity, connects with friends and families, working, doing business, and many other purposes.
Instagram is one of the most popular and used social media especially amongst the youth. Entertainment, information, and the latest news and updates are just one click away to their fingertips. And in the fight on the climate crisis, social media and the youth combined, plays a huge role in turning the tides on the society.
There are many Instagram accounts whether it is an individual, local communities, world’s figures and leaders, NGOs, organizations, and companies that using environmental issues and conservation as its main cause. Of course, not all of them are posting science-based and credibly-sourced information and news. Here are some of them which are from verified accounts, in alphabetical order.
1. CNN Climate
460+ posts | 379,000+ followers |
Since: April 22, 2019 (Earth Day)
The CNN Climate Instagram account focused solely on climate. Its purpose is to inform and educate audiences on the latest climate news, and how climate change impacts our health, economy, communities, the weather, and the natural world.
They cover how individuals, communities, startups, or companies are changing habits, creating solutions, or making policies to lessen the environmental impact.
They post repackaged notable events, headlines, and science facts or findings into quotes cards, short videos, or images. It also includes expert analysis, daily stories, ideas and tips, community-driven content, and IGTV.
2. Earth Alliance
640+ posts | 1,000,000+ followers |
Since: April 2017
Earth Alliance is an environmental organization that its mission is to help address the urgent threats from the climate crisis and loss of biodiversity to the Earth’s life support systems. It’s co-chaired by Leonardo DiCaprio, Laurene Powell Jobs, and Brian Sheth.
Their latest program is the forming of the Amazon Forest Fund that grants five million dollars to help indigenous communities and local partners working to protect the biodiversity of the Amazon against the latest surge of fires.
Mostly, the posts and reposts are the same as what Leonardo DiCaprio’s personal account does. Latest technological innovation on environmental conservation, science facts and figures, beautiful pictures of our nature, and news on recent climate conferences.
3. Extinction Rebellion
630+ posts | 610,000+ followers |
Since: July 2018
Extinction Rebellion (XR) is a global environmental advocacy group and also an environmental movement first established in the UK in May 2018. Their purpose is climate change mitigation, nature conservation, and environmental protection.
It is a loosely networked movement. Anyone can claim to act in the name of XR as long as they pursuit XR’s three goals and adheres to its ten principles. Their method of action is using nonviolent civil disobedience to compel government action on an issue. A number of its activists accept arrest and imprisonment.
They mostly post the latest updates on climate action around the world and inviting other people to join the movement in their nearest area. They also post science facts and figures, provoking words and quotes, and of course many climate strike protest signs.
2,500+ posts | 3,000,000+ followers |
Since: April 2012
Greenpeace is an environmental NGO founded in 1969 that is now becomes one of the most visible environmental organizations in the world. They were headquartered in Amsterdam and have offices in 39 countries around the world. They focus on campaigning worldwide issues especially that related to climate change, deforestation, overfishing, commercial whaling, anti-nuclear, and genetic engineering.
Their method of action is direct action, research, lobbying, and ecotage (sabotage for ecological reasons). Greenpeace has been a source of controversy and criticism because of its direct action methods and its motives.
They post the ongoing climate action, science facts and numbers, short videos as well as IGTV, images, and photos, and quotes or words containing strong messages.
5. Greta Thunberg
480+ posts | 9,200,000+ followers |
Since: June 2018
The recently awarded Time Person of the Year of 2019 and named Time 100 Most Influential People of 2019, Greta Thunberg, is one of the most popular youth figures nowadays, especially in environmental activism.
She is a 16-year-old Swedish environmental activist that is known for her activism since August 2018 outside the Swedish parliament, holding up a sign saying “Skolstrejk för klimatet” which means “School strike for the climate.” And it’s still ongoing every Friday until now.
Basically, her personal account just posts daily life and activities just like everybody does. Expressing her opinions on things, telling where she’s headed, her wishes for holidays, her traveling stories, etc. And also her weekly school strike wherever she was. But maybe, what makes her account different from some of us is that it supports a cause, triggers a movement, a great one. Well, we do have our way to act on things, right? Whether it’s by going on social or not, all actions are counted.
6. Leonardo DiCaprio
1,100+ posts | 39,000,000+ followers |
Since: September 2014
Oscar-winning actor and environmentalist Leonardo DiCaprio dedicate his personal Instagram account fully for sharing information, facts, and world events about climate change, animal protection, biodiversity, and other issues related to the environment.
His account posts factual content and mostly reposts content from other credible organizations or NGOs that show the effects of climate change on all parts of the world regularly. It also highlights organization conservation efforts and guides ways to help the cause for his followers.
Leonardo DiCaprio’s Instagram account proves that it’s possible for an individual to effectively communicate a strong message and educate the public through social media without being too provocative or intimidating.
1,900+ posts | 270,000+ followers |
Since: January 2015
The National Resources Defense Council (NRDC) is a US-based non-profit international environmental advocacy group founded in 1970. Their purpose is to safeguard the Earth with its people, plants, animals, and the natural systems on which all life depends.
They have over 3 million members and online activists with the expertise of around 700 scientists, policy advocates, and lawyers across the world to support the cause. They run many environmental programs such as the Climate and Clean Air Program, Save the Bees Initiative, and the Water and Oceans Program.
They post the latest news and updates on environmental laws, cases, and advocacy. How governors and government leaders stand in the climate crisis debate and their attempt on protecting their citizens from the negative impacts of the climate crisis. Also, they post about technological innovation in the land and marine conservation efforts.
8. UN Environment Programme
1,900+ posts | 1,400,000+ followers |
Since: November, 2014
The United Nations Environment Programme (UNEP) is a programme of the UN that coordinates the organization’s environmental activities. It also assists developing countries to implement environmentally sound policies and practices.
It mostly posts beautiful pictures of Earth, land, marine, and sea animals, natures, indigenous people activities, city landscapes, and many more with educational messages on its caption. Ranging from science facts and figures, regional and national problems and solutions, to raising awareness to support the cause and join the movements.
It also covers events happening worldwide with the hashtags such as #ClimateChange, #ClimateCrisis, and #ClimateAction. Cool and creative infographics also posted sometimes.
1,300+ posts | 410,000+ followers |
Since: November 2015
The UNFCCC account is the official social media of the UNFCCC on Instagram. They post science facts, quotes from the world’s figures and leaders, summaries on climate reports, and their involvement in climate action activities and projects all around the world.
They also follow and cover the global weather events such as the recent Venice flooding and North Indian ocean tropical storms. As well as international and regional climate conferences such as the recent COP25 in Madrid and the LAC Climate Week in Brazil.
They too promotes the winners on the United Nations Global Climate Action Awards and what their climate action is. Ranging from small cities, mobile online payment platforms, clean energy companies, and many more.
10. World Economic Forum
3,400+ posts | 2,500,000+ followers |
Since: January 2017
The World Economic Forum WEF) is an independent international membership-based organization based in Cologny-Geneva founded in 1971. The membership is made up of the world’s largest corporations. The Forum isn’t tied to any political, partisan, or national interests.
It engages in business, political, academic, and other leaders of society to shape global agendas. It covers more than 250 topics of global issues such as economy, industry, Sustainable Development Goals, and also climate change.
Mostly the posts formatted as a photo or image with a typical quotes cards style. In covering climate change, it ranges from promoting countries around the world with their unique or green projects and initiatives, technological advancements in the food and agriculture issues, to individuals, startups, and companies’ creative efforts to tackle the climate problems.
Last updated on December 29, 2019
• Instagram →